Brendan Gaul and Brand Storytelling TV’s Rick Parkhill talk TRAVERSE32’s genesis and what it takes to shepherd a brand funded film from development to distribution. Watch their talk via Brand Storytelling TV.

Global President Brendan Gaul speaks with the Association of National Advertisers about the future of branded content and how marketers should be evaluating work. Full Q&A via ANA.

Co-Founder and Global Head of Production talks about the studio’s genesis and plans for the future. Read more in Shoot.

IPG Mediabrands Launches Development and Entertainment Company TRAVERSE32.  Read more in Variety, Shoot, Business Wire and Cynopsis.